Vimeo has a diverse range of users—from marketers to artists to corporations—and they all have different needs. As senior copywriter at Vimeo, I wrote social media ads that spoke to our customers’ specific pain points (sorry, I hate that phrase too), like how to monetize videos, improve corporate communications, and more.

To go along with the ads, I wrote social media post copy, like these examples on Reddit, which were fun because copy there tends to be a little more free-form.