As a senior copywriter at Vimeo, customer newsletters were—gasp!—actually a lot of fun to write. That’s because they allowed me to speak directly to users, the people who depend on Vimeo’s products to do the work they love.

The newsletters I wrote usually fell into one of two categories: B2B (business to business) and B2C (business to consumer). In both cases, my job was to keep readers updated on what Vimeo had to offer, as well as to help reinforce a sense of community among users. Here are some examples.