I write advertising, but I also write ABOUT advertising. (I think that’s what meta means? Yeah, let’s go with that.)

These New Yorker pieces — titled “How to Market to Me” and “Your Content Will Resume Shortly” (co-authored with Evan Waite) — and this McSweeney’s piece called “Which Ad Experience Do You Prefer?” are three of my favorite examples.

Illustration by Luci Gutiérrez